''Ishq Positive'' is a 2016 Pakistani

romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...

film directed by

Noor Bukhari Noor Bukhari ( Punjabi, ur, ; born July 3, 1977) is a Pakistani former actress, director, model and television host. She featured in several TV shows, films and commercials. During her film career, she appeared in 44 Urdu Films and 20 Punjabi ...

, written by Suraj Baba and produced by Shazia Hussain Kashif Latif under the production banner of ''KSL Productions''. The film stars

, Wali Hamid Ali Khan, Saud, Saim Ali, Ahmed Ali, Faria Bukhari,

Durdana Butt Durdana Butt (9 May 1938 – 12 August 2021) was a Pakistani actress known for her roles in dramas '' Ruswai'', ''Intezaar'' and '' Rani''. She was best known for her role in dramas ''Tanhaiyaan'' and ''Tanhaiyan Naye Silsilay'' as Bibi. Early ...

. The film was scheduled for release on

Eid al-Adha Eid al-Adha () is the second and the larger of the two main holidays celebrated in Islam (the other being Eid al-Fitr). It honours the willingness of Ibrahim (Abraham) to sacrifice his son Ismail (Ishmael) as an act of obedience to Allah's co ...

2015 but was delayed and then released on 22 July 2016. At the 4th Hum Awards CEO of

Hum Network Limited Hum Network Limited or Hum TV Network Limited ( ur, ہم نیٹ ورک) is a Pakistani media company based in Karachi, Pakistan. It was established in February 2004 by Sultana Siddiqui. It is a current member of Asia-Pacific Broadcasting Unio ...

Duraid Qureshi announced that the film would be released under the

Hum Films Hum Films is a film production and distribution company based in Karachi, Pakistan, working under the Hum Network Limited. It was launched in September 2014, with setting a film '' Na Maloom Afraad'' to release domestically on 5 October 2014. ...

Banner.

Plot

The story revolves around Rajjo (Noor Bukhari) who runs away from her wedding because she did not want to marry Chaudhry Bashir (Saud). Then she met Wali (Wali Hamid Ali Khan) who was engaged to Saud's sister. Wali convinced Rajjo to go back to Saud so that he can marry his sister. Then they both came back and the wedding preparations started. After sometime, they realized that they love each other.

Cast

as Rajjo * Wali Hamid Ali Khan * Saud * Saim Ali * Ahmed Ali *

Sheeba Butt Sheeba were an all-girl pop trio popular in Ireland in the late 1970s and early 1980s. They were Maxi, Marion Fossett and Frances Campbell. They are best known for representing the host nation, Ireland, in the Eurovision Song Contest in 1981 ...

* Kamran Mujahid *

Hina Rizvi Hina Rizvi is a Pakistani actress. She is known for her roles in dramas ''Tishnagi Dil Ki'', ''Umeed'', ''Hari Hari Churiyaan'', '' Neeli Zinda Hai'' and ''Quddusi Sahab Ki Bewah''. Early life Hina was born in 1981 on 16th March in Lahore, Pakis ...

as Neelo *

Iftikhar Thakur Iftikar Thakur (Urdu, pa, افتخار ٹھاکر), born Iftikhar Ahmed is a Pakistani actor and stand up comedian. He rose to fame for his roles in Punjabi drama. He has starred in numerous stage shows and telefilms in different languages m ...

* Marium Chaudary * Maria Ilyas *

Sonu Sood Sonu Sood (born 30 July 1973) is an Indian actor, film producer, model, humanitarian, and philanthropist who works predominantly in Hindi, Telugu, Tamil and Kannada films. In 2009, he received the Andhra Pradesh State Nandi Award for Best Vill ...

Sana Fakhar SANAhttps://www.instagram.com/sana_fakhar/, (; born 16 June 1979), often credited on the film screen as Sana Nawaz, is a Pakistani film actress and model. Sana was introduced to the Lollywood film industry by director Syed Noor in his film San ...

Production

Marketing

The first look of the film was revealed in June 2015. Initially the film was directed by Sangeeta and was scheduled for release on

2015 but it was delayed after Sangeeta left the project.

Soundtrack

The soundtrack of the film has been composed by Kamran Akhtar, Wali Hamid ALi Khan and Saji Ali and the lyrics have been given bylyricist

A. M. Turaz A M Turaz (Aas Mohammed Turaz) is an Indian poet, lyricist, and script writer. He has worked in television, music albums and films. He has written the lyrics for a number of Bollywood films including ''Kudiyon Ka Hai Zamaana'' of 2007, ''The U ...

from

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. The music was launched in December 2015 at an event in

Royal Palm Golf and Country Club The Royal Palm Golf and Country Club (RPGCC) is a golf course and social club complex in Lahore, Punjab, Pakistan. It is located on the Canal Bank Road in Lahore. It was previously owned by the Pakistan Railways and called the Pakistan Railways Go ...

Lahore Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city. ...

List of tracks

Box Office Collection

The Pakistani movie 'Ishq Positive' managed to collect over PKR 3 to 40 million in two Weeks. Movie cost is 20 million.

References

External links

*{{IMDb title, 5582336 2016 films Pakistani romantic comedy films 2016 romantic comedy films 2016 directorial debut films 2010s Urdu-language films